Print & Digital Media
Mar 1, 2021
By
Fintech Business

Why fintech is the backbone of e-commerce

More Australians have sprung into the world of online shopping after coronavirus restrictions and store closures last year accelerated the uptake of e-commerce. There’s no doubt that the impacts of the pandemic accelerated demand in e-commerce. But while people are becoming more and more willing to shop online, the user experience for customers leaves much to be desired.

In the flurry of the initial outbreak, many retailers without much of an online presence, hastily strung together clunky shopping websites to meet surging demand, so as not to miss out on revenue that was redirected online during the lockdowns. There’s no doubt that the impacts of the pandemic accelerated demand in e-commerce. But while people are becoming more and more willing to shop online, the user experience for customers leaves much to be desired.

Amazon, at least in Australia, is the closest thing we have to a one-stop online shop, and yet its limited range means it is a far from seamless shopping experience platform for many Australians. It lacks range and shopping ease: there is nowhere near the range of products per brand compared to the website of a bricks-and-mortar retailer, and everything sold is from all different suppliers.

Read the full article on Fintech Business.