Mar 01, 2021
In the flurry of the initial outbreak, many retailers without much of an online presence, hastily strung together clunky shopping websites to meet surging demand, so as not to miss out on revenue that was redirected online during the lockdowns. There’s no doubt that the impacts of the pandemic accelerated demand in e-commerce. But while people are becoming more and more willing to shop online, the user experience for customers leaves much to be desired.
Amazon, at least in Australia, is the closest thing we have to a one-stop online shop, and yet its limited range means it is a far from seamless shopping experience platform for many Australians. It lacks range and shopping ease: there is nowhere near the range of products per brand compared to the website of a bricks-and-mortar retailer, and everything sold is from all different suppliers.
Read the full article on Fintech Business.