The struggles of being a woman startup founder are well-documented.
The data shows women are less likely to raise capital and, when they do, the amounts are usually smaller. In the tech world, this is exacerbated further if the woman is also from a non-technical background.
But as a startup investor, I also know that women are more likely to survive and thrive on less capital if they’re given the opportunity. And anyone able to make it in startup land after overcoming these additional hurdles is likely to be a pretty exceptional person.
So I’ve recently spent some time learning from some non-technical women founders, in particular my friend and Super Fierce founder and CEO Trenna Probert. Here’s what she had to say.